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Benefits of Video

  • Introduce your brand in entertaining and informative ways
  • Provide value with content that boosts your reputation
  • Improve search engine optimization (SEO)
  • Drive conversions and get a higher return on your investment (ROI)
  • Cater to the powerful mobile audience
  • Encourage sharing on social media for word-of-mouth advertising
  • Give your targeted consumer base a more personal look at your brand story
 

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Affordable Videography in Los Angeles

Whether you’re looking for event videography in Los Angeles or internal marketing videography, the length of the video, and what you need for it will affect the overall cost. When budgeting for your project, it’s important to think about the following questions:

  1. What do you want your video to do? Do you need a video to promote an upcoming product? Or do you want to film a highlight reel from your last event? Filming a product is going to mean different equipment and team than what would be needed for event videography. (A professional videographer can take your answer to this question and help build the perfect video based on your vision.)
  2. What do you want included in your video? Videos such as explainer videos or employee training videos often have voice-over narration. The price of narrators will be different than what would be spent on a crew of actors and actresses. Basically, the more crew needed for the video, the bigger the investment. 
  3. Where do you want your video to be filmed? If you’re not sure about the best location to film, a professional camera crew can help to suggest film studios or exterior locations. When you think about studio prices and permits, the location you will film will have an affect on the video’s pricing.
 
 

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1. Planning

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2. Filming

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3. Editing

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The Production Process

We’ve found that often when someone calls or looks to meet with us about video production, a lot of times they’ve never been involved with the actual production process and aren’t quite sure what to ask or how to go about getting the answers they need. More often than not they haven’t really thought out what they want the video to do for them and/or what should be in it. We try to help people like this by leading them through a series of questions and giving information to understand the process.

With all the videos people see on YouTube some think that the way it works is that you show up, shoot, and a video is magically created. This can happen for some types of video projects, but for business video to be successful it requires a lot of planning both before and continuously throughout the process.

The three phases of video production are; pre-production, production, and post-production. They can and will differ depending on the type of project that you want.

Doing a business video project is like doing any other business project in that you need to first decide what you want to do and then gather information and plan how to accomplish your goal. A video production company should start by asking potential clients questions to learn about what is needed.

Questions We Ask

The video production company should start by asking a client;

Why do they want a video?

Hopefully, this will uncover a reason where the video will satisfy some need. It could be that they need to show viewers why their product or service is better than the competition. More often than not, today it is because a company needs to use video to explain something for marketing purposes on their website

Knowing the reason will shape the direction the video will take. So using the above state requirement example, whatever video is done must conform to the structure and directives that state gives, and anything else is a waste of time and money.

What do you want the viewer to do after watching?

A video is an investment into your brand/business. This is extremely important because the entire video has to be directed at this goal. If it is a sales video, we need to make the appeal to buy not only attractive, but that it is something they feel will really solve a need they have.

What is your budget range?

I can’t tell you the number of calls we’ve gotten where people who really don’t know all that is involved with video production want months worth of work by multiple people and the use of hundreds of thousands of dollars of equipment, and they expect it for a few hundred dollars. In their defense, they’ve never been involved before and have no familiarity with the process so we try to help them understand. A video production project is variable, like choosing a car with the many brands and options available. Depending on what goes into it, the cost will vary. A web commercial can require a half day of shooting by a 2 person crew and a portion of a day editing, and ultimately may only be around $1000. Or, the same web commercial could require; a month of scripting, multiple locations, multiple shooting days, a 3 member video crew, a full 3 member lighting crew with a truck of equipment, a teleprompter and operator, a makeup technician, multiple cameras, a green screen studio, etc. Of course with all these added resources, the latter project will cost more.

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Video Production Services

Filmmakers are responsible for bringing out the characters in the video and the style they use during production can determine how well this is achieved. Color grading, editing, music choices, equipment used and the shots selected for the video make part of the style and they can determine the end results.

Commercials

Create advertisements for a product, brand, or service. Video marketing can boost sales and grow brand

Music Videos

Create a music video to go with your latest track. Create a dope music video with professional studio and camera.

Social Media Content

Sharable content made by creators for brands. Short engaging content that people want to share

Events

Highlight the best parts of your event with a video of your favorite moments

Product Videos

High quality product videos. Showcase your new product in a cinematic way

Real Estate Videography

Create a cinematic video of a home that will increase it’s chances of selling

Customer Reviews

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Amanda Lee
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Adam Cheise

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